Setting up Yesoma for a lash or brow studio

Lash and brow work is appointment-only, chair-time-heavy, and built entirely on trust — clients are literally closing their eyes and letting you work inches from them for two or three hours. This guide walks you through what the Yesoma lash and brow playbook seeds into your workspace and how each piece supports the way a real studio runs.

1. Apply the lash-brow playbook during onboarding

When you reach the "Tell us about your business" step in onboarding, select Lash + brow studio from the industry picker. Yesoma will pre-load your workspace with services, prices, policies, reply templates, and follow-up timing that reflect how lash and brow studios actually operate.

You don't have to accept everything as-is. After onboarding completes, every service price, policy line, and template body is editable from Settings. Think of the playbook as a strong first draft — it covers the common ground so you're not starting from a blank screen.

If you've already completed onboarding with a different industry selection, you can reapply a playbook from Settings → Business Brain → Reapply playbook. This will not delete any data you've already added, but it will overwrite services and templates with the new playbook content.

2. What services and prices get seeded

The playbook seeds eight services covering both sides of the menu:

Lash extensions

• Classic lash full set — $120, 2 hours, $30 deposit required
• Hybrid lash full set — $145, 2.5 hours, $35 deposit required
• Volume lash full set — $180, 3 hours, $50 deposit required
• Lash fill (2–3 weeks) — from $65, 75 minutes, no deposit
• Lash removal — $30, 30 minutes, no deposit

Brow services

• Brow lamination — $90, 60 minutes, $25 deposit required
• Brow tint + shape (wax or thread) — $45, 45 minutes, no deposit
• Microblading / brow tattoo — custom quote (typically $400–$700), consult required, 50% deposit on booking

These are US-dollar baseline prices. If you're based outside the US, update the amounts in Settings → Services after onboarding. The prices auto-populate your pricing reply templates, so change them once and the templates update everywhere.

Each service also comes with a list of required customer information (things like lash curl preference, skin type for microblading, allergy history) and a step-by-step booking guide. These feed the "before you message" section of your Marketplace profile and help Yesoma's AI ask the right questions when a new inquiry comes in.

3. Deposit and cancellation policies that protect long chair time

The single most important difference between a lash studio and a nail bar is chair-time density. A classic full set is 2 hours. Volume is 3. A no-show on a volume set doesn't just cost you one slot — it can cost you half your day's revenue.

The playbook seeds four interlocking policies to address this:

Deposits are required for full sets and lamination. Fills, tint + shape, and removal are deposit-free because they're short enough that a late cancellation doesn't strand you. Full sets and lamination require a deposit at booking. The deposit applies to the total — it's not an extra charge, and clients generally understand this.

48-hour cancellation window. Hair salon playbooks typically use 24 hours. The lash-brow playbook uses 48 hours because there's more lead time needed to fill a 2–3 hour slot. Inside 48 hours, the deposit is forfeited. Inside 24 hours, a 50% service fee may apply.

15-minute late arrival grace. After 15 minutes, the appointment may be shortened or rescheduled to protect the next client's slot. This is spelled out explicitly so clients know before they book.

No-show deposit forfeiture + booking block. A client who no-shows without contact loses their deposit and gets flagged — future bookings require payment in full upfront until they re-establish the relationship.

All four policies auto-populate the policies section of your Business Brain and appear as part of the booking confirmation template. You can edit any policy language from Settings → Policies.

4. The retention guarantee and how it builds repeat clients

The playbook includes a retention guarantee: if a client experiences significant shedding in the first 5 days — more than normal lash-cycle loss — and they message you within 48 hours, you fix it for free.

This might sound like it costs you money, but it almost always does the opposite. A client who gets a free fix when something goes wrong becomes a loyal regular. A client who sheds badly and hears nothing tends to leave a negative review and not come back. The guarantee also shifts accountability: you'll send aftercare instructions after every appointment, and the guarantee explicitly doesn't cover shedding caused by improper aftercare. This gives you a graceful way to educate clients without sounding defensive.

The guarantee language is in the Retention guarantee policy that gets seeded to your workspace. Edit the specific terms to match how you actually operate.

5. Aftercare messaging via Yesoma templates

Aftercare directly affects how long extensions last and how often clients need fills. It also affects the reviews you get. The playbook includes an aftercare template — "Aftercare instructions — post-appointment" — that sends after every lash or brow appointment.

The template covers:

• For lash extensions: no water, steam, or sweat for 24 hours; avoid oil-based products; sleep positioning; no pulling or rubbing
• For brow lamination: keep brows dry for 24 hours; avoid heavy moisturisers near the brow for 48 hours; daily spoolie brushing

Yesoma sends this as a follow-up triggered the day of the appointment. You can edit the template body from Templates in Settings, and you can adjust the timing from Follow-up cadence.

Sending aftercare proactively — rather than waiting for a client to ask — reduces "my lashes fell out" messages, improves retention across your book, and signals to clients that you're thorough and professional.

6. What your reply templates look like in action

The playbook seeds eight reply templates, each mapped to a stage in the client journey:

First reply fires automatically when a new inquiry arrives. It asks which service they're interested in, whether they've had extensions or microblading before, and what date works. This three-question reply filters out the information Yesoma needs to route the inquiry correctly and lets clients know they've been heard within minutes of reaching out.

Pricing reply is a pre-written response you can send with one tap once you know what the client wants. It includes the service name, price, deposit amount, and a call to pick a slot. You fill in the bracketed placeholders before sending.

Booking confirmation goes out once the deposit is paid. It restates the date, time, address, and total, and includes a plain-language list of what the client needs to do before the appointment — clean lashes, no contacts, plan for the full duration.

Deposit reminder goes out 48 hours before the appointment for any full set that still shows the deposit unpaid. It includes a direct payment link.

Aftercare instructions is the post-appointment send described above.

Day-after thank you + review request fires 24 hours after the appointment completes. It's timed for day two because that's when lash extensions and brow lamination look their best — day-of photos often don't capture the result at its peak. The template includes a one-tap review link and an invitation to tag you in photos.

Microblading quote follow-up fires three days after a microblading quote is sent. It's written to acknowledge that it's a bigger decision, offer to answer questions, and give the client low-pressure next steps (a consult slot to see healed examples in person).

No-availability reply offers two alternate dates and times when the client's requested date is full.

All templates use the {{customer_first_name}} token and bracketed placeholders like [date], [time], [address], [price], and {{review_link}}. Yesoma fills in the token from the customer record automatically. You fill in the brackets before you send, or set up automations to pull from the case data.

Common questions

Can I add a lash lift to the menu? It's not in the playbook. Yes — add any service manually from Settings → Services → Add service. The playbook gives you the common starting point; your full menu is yours to build.

My fills run 90 minutes, not 75. Do I change the playbook or the service? Change the service. After onboarding, go to Settings → Services, find the Lash fill entry, and update the duration. That change applies everywhere the service appears — in the booking confirmation template, in the Business Brain, and on your Marketplace profile.

I want to charge a deposit for fills too. Is that possible? Absolutely. Edit the fill service in Settings → Services → toggle Require deposit on and enter the amount. The booking confirmation and deposit reminder templates will update automatically.

The microblading price range in the template says $400–$700. Mine is different. Edit the Microblading service body in Settings → Services and update the deposit notes to reflect your actual range. Also update the microblading quote follow-up template if you reference a price there.