Field notes from building Yesoma.
Founder takes, product thinking, and lessons from real service businesses we work with.
More field notes
Ideas for building stronger customer relationships and more resilient service businesses.
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How many customers are you losing in your inbox?
A practical customer follow-up system for small service businesses that want fewer missed inquiries and clearer next steps.
Your CRM shouldn't feel like a chore
What small service businesses actually need from a customer system—and when a traditional CRM is still the right choice.
Africa's next big opportunity is the service layer behind growth
New hotels, housing, events, and investment attract attention. The larger opportunity may belong to the local businesses that make that growth work.
Ghana's tourism is booming. Its customer service is bleeding it dry.
Why Ghanaian businesses are losing money on every missed message, and what it will take to fix it.
Why we built Yesoma
Service businesses run on conversation. Most software pretends otherwise. Here's the bet behind Yesoma, the customer success layer for SMBs.
The six learning loops that make Yesoma sharper every day
Most AI tools peak on day one. Yesoma is built to get better every week — six always-on loops that compound from every edit, observation, and override you make.