Build your Business Brain

Business Brain is the knowledge Yesoma's AI uses to draft replies that actually sound like your business — your services, prices, policies, FAQs, and tone. The richer your Brain, the sharper every draft.

The four parts

Services

What you sell, with prices (or a range). Open Business Brain → Services and add each service: name, price, duration, what's included. Even a short description is enough for the AI to start drafting on-topic replies.

If a customer asks about a service you haven't saved, Yesoma flags it as missing info rather than guessing.

Policies

Refund, cancellation, deposit, rescheduling, late arrival, no-show, travel. Open Business Brain → Policies. Write each policy in plain language — Yesoma reuses your exact wording when the question comes up.

A policy entry like "50% deposit required to lock in the date. Refundable up to 14 days before the appointment." turns into a clear, on-voice reply when a customer asks about deposits.

FAQs

Short Q&A pairs. Open Business Brain → FAQs. Whenever you find yourself typing the same answer twice — turn it into an FAQ. Yesoma will pull it into the draft next time.

Tone

Open Business Brain → Tone. Add 3–5 sample replies you wrote yourself, plus any phrases you always use ("Happy to help!") or always avoid ("Hey hun"). Every AI draft mirrors that voice from then on.

The fast path

Don't try to build the whole Brain on day one. Start with:

1. 3–5 services with prices.
2. 2–3 policies (whichever you get asked about most: deposit, cancellation, refund).
3. Tone: 3 sample replies in your real voice.

That's enough for the AI to write usable drafts. Add the rest as customer questions surface them — every inquiry that flags "missing info" is a tap-to-save shortcut into the Brain.

What "missing info" looks like

When the AI doesn't have the answer to a customer's question, the draft says so explicitly — and the inquiry shows a yellow Missing info signal in the inbox. Click it to either type the answer once and save it to the Brain in the same tap, or skip and reply manually.

This is the design choice that keeps Yesoma honest: it never makes up a price or a policy you didn't tell it.

Already have it in a spreadsheet?

If your services, policies, or FAQs already live in a Google Sheet or an export from another tool, you don't need to retype them. Each Business Brain section has an Import CSV button — upload (or paste) the rows, preview them, and Yesoma adds the new ones in one pass. Duplicates are skipped automatically (by name for services, type + title for policies, question for FAQs).

See Bulk import from a spreadsheet for the column names + a downloadable starter template.

Related

• Quickstart: set up your workspace
• Bulk import from a spreadsheet — move your existing services / policies / FAQs in one shot.
• Use Community templates and playbooks — adopt vetted policies and replies from other Yesoma businesses.