WhatsApp Use Policy

When Yesoma sets up and manages WhatsApp for your business, your messages run on the official WhatsApp Business Platform. WhatsApp (Meta) sets the rules for what may be sent, and they can suspend an account that breaks them. This policy keeps your account — and every other Yesoma customer's account — in good standing. It applies in addition to our Terms of Service.

• Spam, bulk unsolicited messages, or anything to people who didn't opt in to hear from you.
• Scams, phishing, deceptive offers, or impersonation of another business or person.
• Prohibited or regulated goods and services (e.g. illegal drugs, weapons, counterfeit goods, adult content, or anything WhatsApp's Commerce Policy bans).
• Hateful, harassing, violent, or otherwise abusive content.
• Content that infringes someone else's intellectual property or privacy.

Examples of prohibited messaging include but are not limited to:

• Messaging contact lists purchased, scraped, or obtained from any source other than direct opt-in.
• Mass promotional broadcasts to people who haven't messaged you first or explicitly opted in to promotional WhatsApp from you.
• Re-engagement campaigns to old customers who haven't interacted with you in over 12 months without fresh opt-in.
• Messaging people on behalf of someone else (e.g. messaging a friend's or partner business's customer list).
• Sending the same or similar promotional message to dozens of contacts in a short period without prior opt-in.

You agree to comply with the WhatsApp Business Messaging Policy and the WhatsApp Commerce Policy. These are Meta's rules; we pass them on because breaking them puts your account at risk.

Proactive (business-initiated) messages must use templates that Yesoma sets up and that WhatsApp pre-approves. You can't send un-approved promotional blasts. This protects your deliverability and your account standing.

Only message people who have given you permission to contact them on WhatsApp, and always honour opt-out requests promptly.

You must keep records of how each contact opted in (for example: a website form, a checkbox at booking, a written agreement) for as long as you message them and for at least 2 years after. If Yesoma or WhatsApp asks for evidence of consent for a particular contact, you must provide it within 5 business days.

Keeping your block and report rates low is what keeps your number healthy.

You are responsible for following all laws that apply to your business messaging, including but not limited to:

• The US Telephone Consumer Protection Act (TCPA)
• Canada's Anti-Spam Legislation (CASL)
• The UK Privacy and Electronic Communications Regulations (PECR)
• The EU General Data Protection Regulation (GDPR)
• Any local data protection or marketing laws in countries where your customers live

This includes obtaining proper consent before adding someone to a messaging list, maintaining records of consent, and honouring opt-out requests within the time required by law.

Yesoma provides the platform. You provide the legal basis for every message.

You are solely responsible for the messages you send through Yesoma's WhatsApp, the people you send them to, and any consent you obtained to contact them.

If a third party — a recipient, a regulator, or anyone else — makes a claim, complaint, or legal action against Yesoma because of your messages or your use of WhatsApp, you agree to defend Yesoma, cover any resulting costs (including reasonable legal fees), and hold Yesoma harmless.

If we detect possible abuse — for example a sudden spike in volume, high recipient block rates, complaints from recipients, reports from WhatsApp, or content that appears to violate this policy — we may at our discretion:

• Pause your WhatsApp connection while we investigate
• Require you to provide evidence of consent for the messages in question
• Require you to change your messaging behaviour as a condition of restoring service
• Suspend your WhatsApp connection permanently
• Terminate your Yesoma account

WhatsApp/Meta may also independently suspend your number or your WhatsApp Business Account for policy violations, which is outside our control and not refundable. We isolate each customer's WhatsApp setup so one account's issues don't affect others.

If your WhatsApp connection is suspended due to a policy violation, the $499 Managed Setup fee and any tier subscription fees already paid are not refundable.

We may update this policy from time to time as WhatsApp's policies evolve or as we learn from real-world cases. We'll post the current version at getyesoma.com/whatsapp-policy and email all active WhatsApp Managed Setup customers when material changes take effect. Continued use of Yesoma's WhatsApp after a change means you accept the updated policy.

If you're unsure whether something is allowed, ask us first at support@getyesoma.com. We'd much rather help you stay compliant than recover a suspended account.