A few months ago I sat with a beauty studio owner in Fredericksburg, Virginia. She runs the place herself. Two stylists work weekends. Most of her customer conversations happen in three places: a WhatsApp business account, her personal Instagram DMs, and an info@ inbox she checks "when I remember."
She showed me the inbox. Forty-three unread messages, going back two weeks. Eleven of them were quote requests for bridal packages. The cheapest of those was $400. The most expensive was $1,800. She had not replied to any of them.
She wasn't lazy. She was running a business. Inquiries get buried in DMs the same way invoices get buried in inboxes, except inquiries have shorter half-lives and higher stakes. A "what's your price?" answered four hours later has maybe 40% of the conversion power of one answered in four minutes. A week later, you're competing with whoever's already booked the date.
This is not a niche problem. It's how most service businesses in America actually operate. Solo founders. Two- to ten-person shops. Hair, nails, training, real estate, auto, consulting, photography, events, catering. The kind of business that runs on relationships, not enterprise SaaS.
What's already on the shelf
There's no shortage of customer support software. Front, Help Scout, Intercom, Zendesk. They're built for support teams of 5+ people handling tickets for software products. They start at $19 to $39 per seat per month, lock you into per-seat pricing the moment you grow, and have approximately zero opinions about how to actually run customer success on WhatsApp.
There's no shortage of AI either. Every founder I talk to has tried Gmail + ChatGPT. They copy a customer message into a chat window, ask Claude or GPT to draft a reply, and paste it back. It works for one message. By the third message, you're rewriting the context every time, the AI is making up policies you don't have, and you've lost more time than the AI saved.
The gap is obvious in hindsight. The tools for support teams aren't built for solo founders. The general-purpose AI doesn't know your business. The WhatsApp-native workflow is not the WhatsApp-as-afterthought workflow.
The bet
Yesoma is a customer success command center for service businesses. One inbox for WhatsApp, email, and website forms. AI-drafted replies grounded in your real business details, not hallucinated. Auto-scheduled follow-ups so leads don't go cold. Customer memory that compounds.
Three things we think matter that most tools don't have together:
Business Brain grounding. The AI reads from a structured snapshot of your business: services, prices, policies, FAQs, hours, payment methods, tone of voice. If a customer asks about something not in your Brain, the AI flags it instead of inventing an answer. The promise is "Yesoma never makes up facts about your business." We hold ourselves to that.
Six always-on learning loops. Every edit you make to an AI draft becomes a few-shot example for the next 20 drafts. Voice memos build a per-customer profile of tone and channel preference. Classification overrides reshape the next analyze call. Customer observations feed back into notes. Templates emerge from observed reuse. Approval-aware drafts surface their reasoning up-front. The product gets sharper with every interaction.
WhatsApp-native workflow. You connect your WhatsApp Business number directly. Inbound messages thread into the right customer. Outbound goes through the Business Platform or one-tap wa.me, your choice. We don't treat WhatsApp as an "integration." It's the front door.
Where we are
Twenty phases shipped over the build. Thirty-six Supabase migrations. Six public v1 API endpoints with scoped Bearer auth and rate limits. Marketing page, onboarding wizard, auth (email + Google), full app shell, every screen, AI grounded by Business Brain, learning loops, scheduled sends, customer observations, Stripe billing, Web Push, browser extension, CSV import, full-text search, team workspace with approvals, audit retention, workspace export. Production build clean.
The first customers are real businesses we're working with right now: Glam by Cella in Fredericksburg, Jay Beauty in Hartford, Regal Craft in Accra. Each one teaches us something we couldn't have shipped without watching them use it.
What's next
Public launch. The product is real. The pricing is honest. Starter is free forever. Business is $29/month with everything you actually need. Growth is $79/month when you want approvals and team workflows.
If you run a service business and you're tired of losing inquiries in DMs, try it. If you'd rather just see what it looks like, the product walkthrough is here.
We built this for you. Tell us where it falls short.